Web 2.0 has Corporate America Spinning

This article is a real eye opener. Personally, I never thought about the websites I visit daily (facebook and myspace) in the business sense. I think one of the most interesting parts of the article is the section on new management. It states that, "In the end, the brand is owned not just by the people who create it, but by the people that use it." The idea that customers that use the brand are actually helping to create it is amazing to me. This will create more efficiency when designing new products and checking on the market status of current products.

Web 2.0 will also help with office atmosphere. Instead of having to setup a meeting time, employees can set up a blog and post replies to each other's ideas whenever they have free time. They could also set up a chat room if immediate feedback is necessary and employee's locations are different. Employees now have the opportunity to use their time more efficiently instead of traveling to a mutual destination or rearranging schedules.